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There’s marketing, and then there’s content marketing, a niche that’s becoming more and more relevant in a digital era. Startups especially need to make the most of content marketing as a means to draw in customers, clients and visitors on a variety of platforms. “Content marketing” can be found just [...]

Ask any sales leader what her team feels about their CRM system, and you’ll get a look that’s loaded with meaning. For most sales teams, CRM systems are a chore: They don’t come with pre-populated data. It’s time-consuming and fiddly to input your contacts in the first place. They’re painful [...]

Just in time for the annual celebration of Earth Day, an entrepreneur in Seattle has built a machine, made using parts created by a 3D printer, that can transform old plastic soda bottles into the colored plastic line used as 3D printer ink. Liz Hamlin calls her innovative new creation [...]

Mobile waste receptacles, more commonly known as dumpsters, are a familiar sight to Americans. Dumpsters can be found behind restaurants, malls, apartment complexes, and more, storing our garbage until someone comes to haul it away. While dumpsters may be efficient at trash collection, they’re less effective when it comes to shipping. [...]

Successful marketing is an art that is constantly taking on new forms. To sell a product, that item on the shelf must be able to stand apart from other similar products. In order to generate the greatest revenue from a product, innovative thinking must occur. One new idea is using [...]

Elder abuse cases have been making headlines around the country. Now the first hepatitis C outbreak in a nursing home has spawned a lawsuit a rash of diagnoses turned up in North Dakota facility. So far, two residents are suing for monetary damages, under the claim that ManorCare Health Services didn’t [...]

For some time, the New York Police Department (NYPD) has had a very special task force devoted solely to following the day-to-day lives of Muslims around the city. The department said the goal was early detection of terrorism threats, and that kept it steeped in controversy. However, on April 15, 2014, [...]

There are a million thoughts and feelings a person has when starting a new job. You’re anxious, nervous and excited at all of the possibilities. You’re also completely overwhelmed. You have to start from scratch and learn a new routine, culture, tasks and group of people on top of doing [...]

For many, telecommuting is living the dream; there are no alarms, no bosses breathing down your neck (although they may send endless emails), and you can finally make that 10 a.m. gym class you’ve been dying to try. In some instances, telecommuting can be that way, but it depends on [...]

If the CEO of the company has anything to say about Lenovo's standing in the PC industry, the company won't stop until massive growth is achieved. In a series of recent buying sweeps, Lenovo has bought Motorola Mobility for a whopping $2.91 billion from Google and also acquired the server [...]

Email marketing software can be a powerful tool for small businesses. It can drive traffic to your website, increase sales, build brand loyalty, and more. And the software is even more powerful if you take full advantage of the tools available to you. Of course, every email marketing software provider offers [...]

There was a time when you probably related all too well to TV’s The Office (whether it was the British or American version) but, thankfully, the times are changing. Less and less are people required to do the daily commute, clock in and tuck into their cubicles where they pretend [...]

From mobile financial planning to a new way to share a ride, these are the hot companies coming from the Bay Area. [...]

Some names come to mind immediately when you think of online shopping niches, and Zappos is likely one of them. Now the digital shoe giant has launched an online shopping campaign unlike any other we’ve seen before, and it’s called hashtag #ootd.read more [...]

There’s marketing … and then there’s digital marketing. While there’s a fair amount of overlap between these two realms, there are also huge differences. Knowing what they are, when to make use of them, and how to use them can be a game changer for small businesses and startups. Your future [...]