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Over the years, it’s become clear that the quickest way to build a brand online is to invest in content marketing, and link up with bloggers and authoritative industry leaders. All you need to support this theory is to look at brands like HubSpot and KISSmetrics, which hit the ground [...]
Fri, Mar 27, 2015
Source: Small Business Trends
Starting your own business is exciting, but newbie entrepreneurs have a steep learning curve. [...]
Wed, Mar 25, 2015
Source: Inc.
If you're a web designer or creative professional, your livelihood depends on the online partnerships you forge. [...]
Tue, Mar 24, 2015
Source: Inc.
Creating an e-commerce business these days can be difficult. These eight tips should make the process of creating your new business much smoother. [...]
Mon, Mar 23, 2015
Source: Inc.
Venture capital is incredibly important for startups and their founders. Not only does a venture round provide important funds for sustainable growth, but it also comes with the added benefits of industry connections and expertise. However, despite what you may have heard over the years, there are five things every [...]
Mon, Mar 23, 2015
Source: Forbes
Marc Andreessen's famous quote has begun to take on a new form, potentially changing the way companies are structured forever [...]
Fri, Mar 20, 2015
Source: Inc.
If you thought it was tough to squeeze in workouts when you were a 9-to-5 workhorse, you might think it's impossible as an entrepreneur or small-business owner. [...]
Fri, Mar 20, 2015
Source: Inc.
By learning to utilize technology you can enhance your company's customer service like never before. [...]
Wed, Mar 18, 2015
Source: Entrepreneur
While content marketing is not a new phenomenon, it’s a fast moving target that is constantly evolving. In fact, 93% of B2B marketers are using content marketing in their overall marketing strategy. As content creators and strategists, much of your inspiration for forming new material comes from the creative images, blog [...]
Tue, Mar 17, 2015
Source: Forbes
As Silicon Valley continues to complain about a talent shortage, organizations are working hard to attract diverse talent. Laura Weidman Powers, CEO of CODE 2040, and Johnny C. Taylor, Jr., president and CEO of Thurgood Marshall College Fund, actively search for talent in underrepresented populations. As firm believers that diversity is [...]
Mon, Mar 16, 2015
Source: Forbes
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Regardless of your industry or how much experience you have, customer service will always be challenging – not impossible, but challenging. This is because you can’t possibly please everyone. In the digital age, customer service is exponentially more challenging than it’s ever been. However, by learning to utilize technology – [...]
Mon, Mar 16, 2015
Source: B2C
While a college degree is important, a small slip of paper won’t completely prepare you for a career in business. In addition to taking key courses and degree programs, it’s critical that you prepare for life after school by taking advantage of the opportunities around you. Life Outside the Classroom  [...]
Wed, Mar 11, 2015
Source: Forbes
Content continues to be one of the most important aspects of online marketing; however, methods are rapidly changing. In 2015, successful businesses will be the ones that understand this dynamic shift and develop a strategy that accounts for new changes. More Valuable Than Ever Before  Content marketing is more valuable [...]
Tue, Mar 10, 2015
Source: Forbes
Where you start your business will have a big effect on how your business does in the long run. Carefully consider taxes, talent and cost of living before you commit. [...]
Wed, Feb 25, 2015
Source: Entrepreneur
Buy Into a Marketing Strategy
Have you ever had your management team agree on something unanimously? If I were a betting man, I’d say probably not. And, that’s just how things are – just imagine how dull the world would be if we were all in agreement all the time. That’s why facing a challenge like implementing [...]
Tue, Feb 10, 2015
Source: Small Business Trends